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Coach Web Site SEO - Terrific Title Tags If you are new to search engine optimization and want to boost traffic to your web site, writing good Title Tags is a great place to start.

Many coaching web sites lack good page titles. They are often completely ignored during the design process or just poorly written.

This causes two main problems:

Firstly, a poorly written title won’t get many clicks.

Here’s what happens …

When someone performs a search, they are provided with a list of results to choose from. This list uses your page titles to display to the person doing the search. If your page title doesn’t grab attention, it won’t be clicked on.

It’s like writing a great book on how to catch fish, but giving it a crumby title of “A Fishing Book.” It will easily get passed up in favor of the book next to it titled, “How to Catching A Lot of Fish - Easily.”
The second problem is lower search engine rankings.

Generally speaking, if your page titles don’t contain keywords that people are searching for, then your pages will have a lower ranking than if your title did have those keywords.

So you will want to make sure you write good titles for your web site page to both increase your rankings and to attract people to click to your web site. So, where do I find the page title?

It can be found in the html source code, towards the top of the page (You’ll see the word title before and after the title text):

So, how do you write good title tags?

The two biggest things to keep in mind when writing your titles are:
1. Include your keywords in your title. Search engines use the words in the title tag to identify what your web page is about. Including your keywords in the title tag will improve its ranking in search engines.

2. Make your title attention-grabbing. As mentioned before, search engines use page titles when displaying results. If you make it attention-grabbing, it can win more clicks and bring more traffic to your web site.

Here’s more advice on writing attractive, keyword rich title tags:

* Include your keywords towards the beginning of the title. This gives those keywords more prominence.

* Avoid filler-words. Words like “the,” “a,” and “and” just take up space and don’t help your ranking.

* Use your name, your patented coaching process, book title or other well-known trademark in the title tags of the pages in which they are mentioned.

* Don’t put “John Smith - Business Coach.” This won’t grab attention as much as something like “Business Coach - Grow your business 200%.”

* Use about eight words. This is the amount that is visible in search engine result pages.

* Write titles that draw attention. Some techniques include: using keywords that people are searching on, using problem statements, benefit statements.

* Be sure your titles accurately reflect what is on the page. Misleading titles disappoint users and search engines may penalize your site.

* Don’t overstuff your page title with keywords. It makes for a bad looking title in search listings and puts your page at risk for search engine penalties.

* Don’t keep the same title tag across multiple pages. This implies the pages are of the same content and they really are not - a minus in the eyes of search engines.

Here’s an example of a title tag for the home page of a career coach web site:

“Career Coach for Accountants and Lawyers - Increase Your Earnings”

You can see that this title includes a benefit statement, relevant keywords, and the target audiences name - good for rankings and good for getting attention.

In conclusion, make your title keyword-rich for search engines and attention-grabbing for searchers. It’s an easy way to boost your search engine visibility and bring more visitors to your web site - more possible clients!

Kenn Schroder, helps you build a magnetic coaching web site to attract clients. Web site design, search engine optimization (SEO), FREE report and FREE newsletter to help you build a practice-growing coaching web site. http://www.CoachingSitesThatWork.com

Tags: coach, coaching, seo, title tags, web designer, web sitecoach, coaching, seo, title tags, web designer, web site

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In the past all you had to do to get good rankings in Google and the other search engines was to trade links with several other web sites using your key words in the link text. Although this still holds true today, I have reason to believe sites are being penalized for not using a directory style link structure with no more than 25 links per page. Having a directory style links system on your site will make it more of a resource to your visitors and not just a bunch of un-organized links all lumped together on a single page.

There are of coarse other ways to attract incoming links to your web site without providing a link back or what’s called a reciprocal link.

1. There are thousands of forums out there that will allow your links in a short signature file at the end of each post. Join forums that are related to your subject matter and take part in the discussions. Make sure you use your key words in you signature file link and not just your URL.

2. Submit your site to as many directories as you can. There are thousands of directories out there that will post your website into there directory for free and also some that charge a small one time fee. Again your title or link text is key. Make sure you are using your key words in your link text or title.

3. Writing and submitting articles like this one with a small resource box at the end is also a good way to attract one way links back to your site. When you submit your articles to the many article directory portals you are getting links from the portal site, plus people will search for and use the articles from the portal site on their own sites. If you write just 1 good article and submit it to 10-20 portal sites you could end up with 100’s of back links over a very short time.

4. Writing and submitting press releases work almost the same way an article works. You write the press release and submit it to PR sites. The PR site will submit it to the major search engine for a small fee and your press release could end up on Google and Yahoo news search the next day. People are also looking for free news feeds to syndicate on their web sites and blogs. If you write a good news piece it could end up on 100’s of blogs and other news sites around the web. Again make sure your web site link is in the news piece some were.

5. Free classifieds may not provide you with much traffic but you can create hundreds of back links to your web site with a little time and effort.

6. There are also web sites that will place your link on their front page as a sponsored link for a small fee. For this to work thou you need to make sure your links are up for more than a month or two. If the search engine picks up your link one month but its gone the next it won’t do much good.

So for those of you who concentrate entirely on reciprocal links and are wondering what has happened to your Google ranking, you may want to consider a few or all of the above linking techniques.

Tom Worsley is a successful target="_new">work from home Internet marketer and independent
representative for href="http://freemoneymlm.com/make-money-from-home.html"
target="_new">Strong Future International (SFI), Owner and
Webmaster for target="_new">http://kawarthapublishing.com

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Tags: links, reciprocal links, search engine optimization, seolinks, reciprocal links, search engine optimization, seo

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As SEO professionals we are constantly searching for ways to get our sites ranked and indexed better.

We all know that backlinks are “life blood” that get a site ranked higher in the search engines.

Black hat SEO experts in the quest to get one way backlinks till now relied on various methods like blog comment spam and referer log spam.

The latest technique is using social bookmarking to get one way back links.

What is social bookmarking?

Social bookmarking is utilizing a web service, where users create a public repository of bookmarks pertaining to sites that they like.

The concept of social bookmarking dates back to 1996 with the launch of itList.com, followed by services like Blink and hotlinks and many more. But,the popularity of Social Bookmarking increased with the advent of the most popular bookmarking site till date, del.icio.us.

To the uninitated, these bookmarks may seem like geekspeak, but from an SEO standpoint these can build you a massive amount of backlinks which seem to originate from authority sites.

So how does one go about utilizing these social bookmarking services?

You simply sign up for an account and then post your urls. Each post requires you to enter the url, a title for the anchor text, a short description and of course the tags under which you want your link bookmarked.

A tag is a keyword which acts like a subject or category. Each user “tags” a webpage or image using his own unique tag. An image or webpage may have multiple tags that identify it. Webpages and images with identical tags are then linked together and users may use the tag to search for similar webpages and images.

Most of these services give you a personalized book mark page that has all your bookmarks displayed, and though when you start out the pagerank of your personalized page might be zero, it slowly builds up over time.

An additional important point worth looking at is that each tag page on the site has a pagerank which gets passed on to your site.

For example the page for the tag “advertising” has a pagerank of 3.

Below is a list of various services that you can utilize to boost your page rank

1) http://del.icio.us/ : This one of the most popular of all social bookmarking sites and has a huge pagerank of 8.

2) http://digg.com: Digg is a technology news website where users submit stories for review, but rather than allowing an editor to decide which stories go on the homepage, the users do. Digg is a site with a pagerank of 7

3) http://www.reddit.com, Page Rank 7

4) http://www.blinklist.com, page rank 6

5) http://www.simpy.com, page rank 6

A great way to get visitors to your sites to bookmark your website is using a neat service available at http://ekstreme.com/socializer/

This service provides a small snippet of code that when added to your site creates a special link on your site. When any visitor clicks on this link they are provided with a large list of social bookmarking sites which they can add your site to.
In case your website is a wordpress blog a similar wordpress plugin called Sociable that can be found at http://push.cx/sociable

Thus, using social bookmarking you can improve the ranking of your website and gain valuable pagerank.

Satyajeet Hattangadi is the Owner of Novasoft Inc, creators of Tag Automator, a software that lets you unleash the power of social bookmarking to boost your page rank and backlinks.

Tags: backlinks, PageRank, seo, social bookmarking, tagsbacklinks, PageRank, seo, social bookmarking, tags

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